All work

Rebuilt an enterprise identity from the ground up—replacing a dated 2018 logo with a dynamic, motion-ready design system, responsive sub-brands, and comprehensive brand guidelines.

Art-directed and formatted a 120-page collectible print publication featuring bespoke editorial grids, tactile paper stocks, and high-contrast typography designed to be kept on coffee tables.

Crafted tactile bottle labels, custom structural boxes, and botanical unboxing assets with heavy foil stamping and embossed typography that stand out on any top shelf.

Engineered a bold spatial wayfinding system, large-scale stage backdrops, and clear directional totems for a 15,000 sqm multi-day tech conference.

Created a scalable UI library with 150+ custom vector icons, WCAG 2.1-compliant color tokens, and modular components to help product teams ship polished features 3x faster.

Directed a high-impact seasonal campaign across massive OOH billboards, tactile retail pop-ups, and snappy digital ads celebrating sustainable apparel.